General Update - Accelerating on YouTube

[Michael Cawood - Director]

There hasn't been any major news, so I've tended not to post much. I've also moved to New York and started a new job so life's been pretty busy.

Devils passed 150,000 recently and it's receiving far more views now than it has been. I guess as it becomes more popular it attracts more people to watch it and so on. All good, but I also noticed the same is true for a lot of other animated shorts around the same level of production value and views at the moment, so we're all getting an increase in YouTube views. Curiously our primary growth audience has become increasingly clear... young females. 59% in the last month. I'm a bit of a geek when it comes to this stuff, so I keep my eye on it.

Meanwhile my day job has been pretty intense. I was looking forward to putting out more content faster (unlike the years it takes to do a short film or the years you invest in the games industry), but we've been churning out a huge amount of footage. Probably too fast! It's all good though and we'll find the balance as we go along. It's good to be amoungst animators again. I so rarely spend so much time with so many animators, it's usually just a few or it's in really short bursts on large teams. There's a certain validation that goes with it that makes you feel relevant again. It feels good.